Fathom Analytics alternative
The Fathom alternative for founders who need more than traffic
Fathom is a simple, well-made traffic dashboard. Clarvivo goes further down the funnel — Search Console, events, funnels and signed payment webhooks — and lets your coding agent handle setup through the MCP.
Updated August 2026
Quick verdict · TL;DR
Fathom Analytics is a clean, privacy-first alternative to Google Analytics with at least 50 sites on every plan. Clarvivo focuses on SaaS and e-commerce, with RPV when attribution context is carried, a 7-day visitor forecast, and signed payment-provider webhooks.
Why people look for a Fathom Analytics alternative
- Fathom can attach revenue to custom events. Clarvivo can also record signed provider events and is organized around conditional traffic-to-payment attribution and RPV.
- No built-in 7-day visitor forecast with a confidence range.
- Ecommerce values are sent through Fathom events; Clarvivo also offers a WooCommerce plugin, a manual Shopify Web Pixel, and signed payment webhooks.
- No natural-language Q&A interface over your data.
- Need deeper funnel and conversion analysis for SaaS signup flows.
Clarvivo vs Fathom: feature by feature
An honest head-to-head comparison. Clarvivo wins in 8 categories, Fathom wins in 4, and 1 are ties or roughly equivalent.
| Feature | Clarvivo | Fathom |
|---|---|---|
| Setup by your coding agent (MCP) | Yes — an MCP server for Claude Code, Codex, Cursor, Windsurf and other MCP clients, covering install, events, funnels, revenue attribution, Search Console reads and verification | No MCP server. The script and events are configured manually |
| Funnels across multiple steps | Yes — create custom events and build ordered funnels around them | Fathom focuses on a simple event and goal model rather than multi-step funnel analysis |
| Cookieless, privacy-first tracking | Yes — API-based, no cookies (a first-party visitor ID is kept in localStorage) | Yes — cookieless; consent depends on jurisdiction and purpose |
| Revenue Per Visitor as default metric | Yes — on dashboard once gateway is connected | No RPV headline metric; revenue values can be attached to custom events |
| E-commerce integrations | WooCommerce plugin, manual Shopify Web Pixel, and signed payment webhooks | Ecommerce revenue is sent as a value on a custom event |
| Statistical traffic forecast | Yes — 7-day visitor forecast | No |
| Conversion funnels | Multi-step URL and event funnels | Event tracking only — no multi-step funnels |
| Real-time visitor feed with session detail | Yes — live pages and custom events with visitor, device, and location context | Yes — live visitor count |
| Natural language queries (Ask Anything) | Yes | No |
| Website allowance on every plan | Unlimited on all paid plans | At least 50 sites on every plan; larger plans include more; extra packs of 50 at $10/mo |
| Data retention | 3 years on every plan | Lifetime retention on all plans |
| Ad blocker bypass (uses DNS records) | Not currently — standard script | Yes — DNS-level tracking bypasses most ad blockers |
| Starting price | $9/mo Starter with 25K billable events/month after a 14-day free trial | $15/mo (7-day trial, no free tier) |
Who should choose each tool?
Choose Clarvivo if…
- You want your coding agent to handle setup and verification through the MCP.
- You need funnels and payment attribution rather than a traffic dashboard alone.
- You want a WooCommerce plugin or manual Shopify Web Pixel, with Revenue Per Visitor when purchase events include Clarvivo attribution context.
- You need multi-step conversion funnels for signup flow optimization.
- You want AI-assisted insights, a 7-day statistical visitor forecast, and natural-language data queries.
- You want to test revenue attribution on Starter during the 14-day free trial before committing.
Stick with Fathom if…
- You manage many small sites (freelancer, agency, side projects) and 50+ sites on one plan suits you.
- Ad blocker evasion is a priority and you need DNS-level tracking to capture all visitors.
- You want the absolute simplest UI with the least possible configuration.
- Event-value revenue is sufficient and you do not need direct payment-provider connections.
- You value Fathom's transparent pricing and indie-founder ethos.
Pricing side by side
Clarvivo
Clarvivo meters events: pageviews + payments + goal conversions. Micro-events such as scroll depth are not billed.
- Starter · 25K events/month$9/mo
3 projects · 3 seats · 3-year data retention · annual $90/yr
- Starter · 100K events/month$19/mo
3 projects · 3 seats · 3-year data retention · annual $190/yr
- Starter · 500K events/month$49/mo
3 projects · 3 seats · 3-year data retention · annual $490/yr
- Starter · 1.5M events/month$99/mo
3 projects · 3 seats · 3-year data retention · annual $990/yr
- Growth · 25K events/month$19/mo
unlimited projects · 10 seats · 3-year data retention · annual $190/yr
- Growth · 100K events/month$39/mo
unlimited projects · 10 seats · 3-year data retention · annual $390/yr
- Growth · 500K events/month$89/mo
unlimited projects · 10 seats · 3-year data retention · annual $890/yr
- Growth · 1.5M events/month$179/mo
unlimited projects · 10 seats · 3-year data retention · annual $1,790/yr
Fathom Analytics
Fathom meters pageviews.
- 100k pageviews$15/mo
50 sites included
- 500k pageviews$45/mo
50 sites included
- 2M and aboveScales up
75+ sites · extra packs of 50 at $10/mo · 25M+ on request
Fathom pricing checked on 11 August 2026. Their pricing may have changed since — check Fathom pricing for the current figures.
Migrating from Fathom
- What transfers
- Historical Fathom data stays in your Fathom account; Clarvivo does not import it today and starts collecting from the moment the script is installed.
- What needs reconfiguration
- Goals and events need to be recreated in Clarvivo's Goals & Events interface. Existing UTM campaign links can continue to be used.
- How long it takes
- Install the Clarvivo script, recreate the goals you need, and run both tools in parallel while you validate the new data.
Frequently asked questions
Is Clarvivo as privacy-friendly as Fathom?
Close, with one honest difference. Like Fathom, Clarvivo is cookieless, stores no raw IPs, does no fingerprinting, and never follows visitors across other sites. Unlike Fathom, Clarvivo keeps a random first-party ID in the visitor's localStorage so it can connect a returning visit to revenue — pseudonymous, not anonymous. Whether that changes your consent obligations depends on your jurisdiction and purposes, so we point you at our privacy policy rather than making the call for you.
What does Clarvivo have that Fathom doesn't?
Revenue Per Visitor as a headline metric, signed payment webhooks and pre-built ecommerce paths (WooCommerce plugin plus manual Shopify Web Pixel), a 7-day statistical traffic forecast, multi-step conversion funnels, and a natural-language data query interface. Fathom does support revenue values on custom events.
What does Fathom have that Clarvivo doesn't?
At least 50 sites per plan, with higher allowances on larger plans and extra packs of 50 for $10/month; DNS-level ad-blocker bypass; and a longer-established privacy-first brand. For bypassing ad blockers, or when Fathom's included site allowance fits your portfolio, Fathom is the stronger pick.
Can I import Fathom data into Clarvivo?
No. Fathom history stays in your Fathom account, and Clarvivo begins collecting fresh on install. Most teams run both in parallel for a validation window before fully switching.
Is Clarvivo cheaper than Fathom?
Clarvivo's $9 starting price is below Fathom's $15 starting price, but the units differ: Fathom meters pageviews, while Clarvivo meters pageviews + payments + goal conversions. Micro-events such as scroll depth are not billed. At higher volume or with more sites, compare the relevant allowance and project needs.
Related comparisons
Start your 14-day free trial
Install the two-line script, connect a payment provider or the Revenue API, and validate which payments carry usable attribution context during the trial.