Terms and Conditions

The service

Clarvivo provides web analytics, revenue attribution, integrations, reporting, AI-assisted analysis, and related tools. Features may vary by plan, integration, or stage of release. The current plan description shown at purchase forms part of these terms.

Clarvivo may improve, replace, or discontinue features. Unless a separate written service-level agreement applies, the service is provided without a guaranteed uptime or response time.

Accounts and authority

You must provide accurate account information and keep access to your email, Google account, and active sessions secure. You are responsible for activity by people you invite to your projects and for assigning appropriate permissions.

You may use Clarvivo only if you can enter into a binding agreement where you live. You may not create an account or use the service if doing so would violate applicable law.

Trials, subscriptions, and billing

Clarvivo gives new accounts a 14-day no-card trial with Starter features and limits. The trial does not create a paid subscription or charge you automatically. When it ends, dashboard access pauses unless you choose a paid plan. Paid subscriptions are selected by plan tier, monthly event allowance, and monthly or annual billing. A billable event is a pageview, payment, or goal conversion; micro-events such as scroll depth are not billed. Starter includes 3 projects and 3 seats; Growth includes unlimited projects and 10 seats. Both include 3-year data retention. Self-serve allowances run from 25,000 to 1,500,000 events per month, prices start at $9 per month, and annual plans charge for 10 months. Prices, billing intervals, usage limits, taxes, and any purchase-specific terms are shown before payment.

Subscriptions renew for the selected billing interval until cancelled. Billing and subscription management are provided through our billing provider. You can cancel renewal through the billing portal, and cancellation takes effect at the end of the paid billing period unless the checkout terms or applicable law say otherwise.

Fees already charged are not refundable except where required by law or where the terms shown at purchase expressly provide a refund. Clarvivo may change future prices or plan limits, but a price change will not alter a billing period you have already paid for.

Your sites and legal responsibilities

You may install Clarvivo only on sites, apps, stores, and payment accounts that you own or are authorised to manage. You are responsible for your privacy notice, consent or opt-out mechanism, legal basis, data-subject responses, and any disclosures required for your use of analytics and browser storage.

You must not send payment card numbers, security codes, government identifiers, health information, passwords, children's data, or other sensitive personal information through page URLs, query strings, event properties, integration metadata, support messages, or AI questions.

You are responsible for the accuracy and legality of data supplied through custom events, APIs, webhooks, imports, and third-party integrations.

Acceptable use

You must not use Clarvivo to break the law, invade privacy, track a site without permission, distribute malware, probe or disrupt the service, bypass limits or access controls, misrepresent attribution results, or interfere with another customer.

You must not reverse engineer, copy, resell, sublicense, or create a competing service from Clarvivo except where applicable law expressly permits it. You may not use automated methods to extract data from the service beyond the provided exports and APIs.

Customer data and privacy

You retain your rights in the data you submit to Clarvivo. You grant Clarvivo the limited rights needed to host, process, transmit, display, and secure that data so the service can be provided to you.

For analytics and payment data collected for your project, you are the controller or business and Clarvivo acts as your processor or service provider where those legal concepts apply. You instruct Clarvivo to process the data to provide the service and through the integrations you enable. The Privacy Policy explains the current data flows, providers, and retention practices.

Export features are available where included in your plan. Project owners can delete projects. Account deletion is not currently self-service, so contact Clarvivo if you need the account itself deleted.

Third-party services

Clarvivo can connect to services operated by other companies. Those services have their own terms, privacy policies, availability, and charges. You authorise Clarvivo to exchange the data needed for an integration you enable.

Clarvivo is not responsible for a third-party service, for changes that service makes to its API, or for data loss caused by credentials, permissions, or settings controlled outside Clarvivo.

AI features

AI insights and chat can produce incomplete or incorrect answers. Outputs are analytical assistance, not financial, legal, tax, or professional advice. You are responsible for reviewing an output before relying on it or acting on it.

Do not submit sensitive personal information to AI features. Clarvivo may limit or suspend access to AI features to control abuse, cost, security risk, or provider availability.

Clarvivo's intellectual property

Clarvivo and its licensors retain all rights in the service, software, design, documentation, trademarks, and other materials, excluding customer data. These terms give you a limited, non-exclusive, non-transferable right to use the service while your account is active.

If you provide feedback, you allow Clarvivo to use it without restriction or payment, provided Clarvivo does not identify you publicly without permission.

Suspension and termination

You may stop using Clarvivo or cancel subscription renewal at any time. Clarvivo may suspend or restrict an account for non-payment, material breach, unlawful use, security risk, abuse, or activity that threatens the service or another customer. Clarvivo will give notice when practical, but may act immediately when necessary to protect the service or others.

When access ends, you should export any data you need. Data is retained and deleted as described in the Privacy Policy and as required by applicable law.

Disclaimers

Clarvivo is provided on an as-available basis. To the extent permitted by law, Clarvivo disclaims implied warranties of merchantability, fitness for a particular purpose, and non-infringement. Clarvivo does not guarantee that every visit or payment can be attributed, including when a script is blocked, identifiers are cleared, devices change, or an integration does not provide matching data.

Nothing in these terms excludes a warranty or consumer right that cannot legally be excluded.

Limits of liability

To the extent permitted by law, Clarvivo is not liable for indirect, incidental, special, consequential, or punitive loss, or for lost profits, revenue, goodwill, business opportunity, or data arising from use of the service.

Any liability that cannot lawfully be excluded remains limited only to the extent permitted by applicable law. These limits do not apply where liability cannot legally be limited.

Changes and governing terms

Clarvivo may update these terms as the service changes. The date at the top shows the latest version. Material changes will be communicated through the service or by email when appropriate. Continued use after an updated version takes effect means you accept the updated terms.

The contracting entity, governing law, and dispute venue are not yet published in these terms. Contact Clarvivo before purchasing if your organisation requires those details or a negotiated agreement. Mandatory rights under applicable law continue to apply.