Clarvivo

Free tool by Clarvivo · no login

Test the landing page your Google Ads traffic reaches

Paste the exact final URL from your ad. We check redirects, public document signals, browser errors and blocking pages without clicking or submitting anything.

Google Ads final URL

Paste the exact public final URL from your ad. We trace redirects, document responses, public page signals and browser errors without submitting anything.

This tool answers: Does my Google Ads landing page show a destination failure risk?

Enable JavaScript to run the check — the diagnosis itself is free and needs no account.

Why this happens

Google Ads disapproves ads with a "Destination not working" or "Destination not crawlable" policy issue when its crawler can't reach your landing page, gets an error, or is sent somewhere unexpected. The ad stops serving, often over a weekend, and the first sign is a drop in spend.

The cause is usually mundane: a redirect chain that times out, a page returning 404 or 500 for some user agents, a geo-redirect, bot protection that challenges Google's crawler, or a staging noindex left on after launch. Many of these only show up for automated visitors, which is why the page looks fine when you open it yourself.

This tester follows your exact final URL in a real browser and reports the signals that put a destination at risk, before Google's crawler finds them.

Next checks

These answer the questions this one tends to raise.

How this check works

So you can trust the result — and your developer can verify it.

  1. We follow the final URL

    The exact URL from your ad is opened in an isolated browser, and every redirect is recorded from the first request to the final document.

  2. We check the final response

    We record the HTTP status of the landing document, the page title, and whether a bot-protection or challenge page blocked the visit.

  3. We read the page signals

    We check for a noindex robots directive and a canonical URL pointing somewhere else, both of which suggest the page isn't the intended destination.

  4. We record browser errors

    JavaScript errors during load are listed, because a page that renders blank for some visitors can still return HTTP 200.

Common causes and fixes

Long or broken redirect chains
Tracking redirects, HTTP to HTTPS, www to non-www and trailing-slash rules can stack into several hops. Point the final URL at the final page.
Bot protection blocks crawlers
Aggressive firewall or bot-management rules can challenge automated visitors, including Google's ad crawler. Allow verified Google crawlers through.
Error responses for some visitors
Pages that return errors for certain countries, devices or user agents can pass a manual check and fail Google's. Test without your cookies and from outside your network.
Staging settings left on
A noindex tag or a canonical pointing at a staging domain suggests the page isn't production-ready.
Geo or language redirects
Automatic redirects based on location can send the crawler to a different page from the one in the ad.

Frequently asked questions

What triggers Google Ads' 'Destination not working' disapproval?
Google's crawler couldn't load the landing page, got an error response, or hit a redirect or block it couldn't complete. The specific reason is in the policy details on the ad.
Does a noindex tag stop my ad from serving?
Not by itself. It's flagged because it often means the page is a staging or test version that shouldn't be receiving paid traffic.
Why does the page work for me but not for Google?
Your browser has cookies, a location and a history that the crawler doesn't. Bot protection, geo-redirects and device-specific errors only affect some visitors.
Should I include tracking parameters in the URL I test?
Yes, test the exact final URL including UTMs and tracking templates, because tracking redirects are a common failure point.
Does the tester click anything?
No. It loads the URL and follows redirects without submitting or interacting.

Keep paid traffic measurable from click to payment.

Clarvivo makes destination and tracking breaks visible beside the revenue they affect.

See paid traffic through to revenue

What this tool reads, and what it keeps