Free tool by Clarvivo · no login
Upload matching Meta Ads and GA4 traffic exports. We show whether the click-to-session relationship needs investigation without pretending the two metrics should match exactly.
Use matching reporting dates and timezone. We compare Meta link clicks with GA4 sessions attributed to Facebook, Instagram, or Meta traffic.
This tool answers: Is Meta traffic reaching GA4 at the rate the ads report suggests?
Enable JavaScript to run the check — the diagnosis itself is free and needs no account.
Meta link clicks occur before the landing page has loaded, accepted consent, or initialized analytics. That makes a session shortfall normal to a degree, particularly for mobile and in-app browsers.
When the relationship changes abruptly, the cause can be a redirect, an untagged campaign, a consent implementation, or a broken page. This comparison narrows the first place to look.
These answer the questions this one tends to raise.
So you can trust the result — and your developer can verify it.
The check accepts Link clicks, Clicks, Outbound clicks, and common equivalents from Meta exports.
Facebook, Instagram, and Meta source rows with paid-social or CPC signals are aggregated into a visible sessions-per-click ratio.
Clarvivo joins paid-social activity to the sessions and payments that follow.
Connect Meta traffic to revenue