Cookieless Analytics
Analytics that respects your visitors
Cookieless, API-based tracking that's GDPR and CCPA compliant out of the box. No consent banner. No privacy compromises. And you still get revenue attribution, funnels, and AI forecasts.
The real cost of cookie banners
- 10–20% of visitors reject or ignore cookie banners — your GA4 data is missing 10–20% of reality.
- Cookie banners cost 1–3% of your conversion rate every time they block a landing page interaction.
- GDPR fines for improper cookie consent in 2025 totaled over €1.4 billion across EU enforcement.
- Your privacy-conscious customers form impressions of your brand the moment they see a consent wall.
- Maintaining the banner across every localization and regulation update is ongoing engineering time.
How Clarvivo solves it
01. Server-side, cookieless tracking from day one
Clarvivo uses direct API calls rather than browser cookies or local storage. No persistent identifier is set on the visitor's device. No consent banner required under GDPR, CCPA, PECR, or LGPD for analytics purposes.
02. Full analytics — not the stripped-down kind
Most cookieless tools give you pageviews and little else. Clarvivo gives you revenue attribution, multi-step funnels, channel breakdowns, AI forecasts, and natural-language queries. Privacy-first doesn't mean feature-poor.
03. No personal data collected
No IP addresses stored beyond rough geographic region. No fingerprinting. No cross-site tracking. Every metric is computed from anonymized, aggregated event data.
04. Compliant across GDPR, CCPA, PECR, LGPD
The architecture is designed around privacy regulation, not retrofitted to it. Your legal team can audit what we collect and confirm it's compliant — the DPO's job becomes easier, not harder.
05. Real-time tracking without fingerprinting
See live visitor activity — page views, conversions, revenue — in real time. All from aggregated session data with no device-level identification.
Cookieless from first install
Install in 5 minutes. Legal review typically takes under a week.
- 1
Install the tracking script
2 lines of JavaScript. The script sends data via cookieless API calls — no third-party cookies, no local storage, no fingerprinting.
- 2
Remove the cookie banner for analytics
Update your privacy policy to reflect Clarvivo's cookieless tracking. You can remove the analytics section from your cookie consent banner — it's no longer required for your analytics tool.
- 3
Share the architecture doc with your DPO
Clarvivo publishes a technical compliance document covering GDPR Article 6 lawful basis, data flow diagrams, and DPA templates for your legal team.
Recommended for cookieless analytics
Starter — $19/mo
Every tier including Free is cookieless. No compliance upcharge.
Frequently asked questions
Do I really not need a cookie banner with Clarvivo?
For Clarvivo specifically, no — the tool doesn't use cookies or require consent under GDPR/CCPA analytics provisions. However, if you use other third-party tools on your site (Facebook Pixel, Google Ads tag, chat widgets that set cookies), those may still require a consent banner. Your consent strategy depends on your full stack.
How does Clarvivo identify unique visitors without cookies?
Clarvivo uses a privacy-preserving server-side hash based on IP, user-agent, and rotating salt. Individual visitors are counted accurately within a 24-hour window. The hash cannot be reversed and is regenerated daily — no persistent visitor identifier is maintained.
Is this actually GDPR compliant, or just "claims to be"?
Clarvivo's architecture follows the European Data Protection Board's 2022 guidance on analytics cookies and the French CNIL's approach. The legal position is: analytics that don't identify the user and aren't used for profiling/advertising fall under legitimate interest (Article 6(1)(f)). We publish a full compliance white paper your DPO can review.
What about EU data residency?
Clarvivo runs on Vercel's global edge network, which includes EU points of presence. However, dedicated EU-only residency isn't a current feature. If your contract requires data never leave the EU, Plausible's EU-only hosting is a better fit today.
Can I still get real-time analytics without cookies?
Yes. The real-time visitor stream, active users count, and live conversion feed all work with server-side session tracking. No cookies required.
See how Clarvivo compares
The closest privacy-first competitor — but Plausible doesn't do revenue attribution.
Cookieless like Clarvivo, but without revenue tracking or AI features.
Compared if you're migrating away from GA4 for privacy reasons specifically.
Try Clarvivo free — no credit card
Install in 2 lines of JavaScript. Connect your payment gateway. See which channels actually drive revenue — usually within the first hour.