Clarvivo

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Check whether a Google Ads conversion is ready for Enhanced Conversions

Audit the public conversion page for browser-visible Google Ads signals, click context and redacted user-data markers without submitting a form.

Public conversion page

Use the public page where the Google Ads conversion is expected. We inspect browser-visible conversion prerequisites without entering any personal data or submitting a form.

This tool answers: Is this conversion path ready to support Google Ads Enhanced Conversions?

Enable JavaScript to run the check — the diagnosis itself is free and needs no account.

Why this happens

Enhanced Conversions improve Google Ads measurement by sending hashed first-party data, such as an email address, alongside the conversion so Google can match it to a signed-in Google user when cookies are missing. It matters more every year as browsers limit cookies and consent reduces what tags can store.

But Enhanced Conversions only work if three things are already in place: a Google Ads conversion that fires on the right page, a path where the Google click ID reaches that page, and a conversion request that carries the user-data fields. Many accounts switch the setting on in Google Ads without any of the page-side work, and then wonder why nothing improved.

This checker looks at the conversion page from the browser's point of view and tells you which of those prerequisites are visible, which aren't, and which a browser scan simply cannot see.

Next checks

These answer the questions this one tends to raise.

How this check works

So you can trust the result — and your developer can verify it.

  1. We look for a Google Ads conversion request

    The scan loads your public conversion page and captures Google Ads conversion beacons. If no conversion fires, there is nothing for Enhanced Conversions to enhance, and the result says so first.

  2. We check for a Google click ID

    We check whether the captured URLs carried gclid, gbraid, wbraid or dclid. Enhanced Conversions complement click IDs; if your test URL has none, we report that so you can re-run with a real ad click URL.

  3. We check for user-data markers

    We look for redacted email, phone, user_data or hashed user-data parameters on the conversion request. We record only that a marker exists, never its value.

Common causes and fixes

Enhanced Conversions enabled only in the Google Ads UI
The account setting tells Google to expect user data; it doesn't collect it. You still need to configure the tag (gtag user_data, a GTM user-provided data variable, or automatic collection) on the conversion page.
User data isn't available on the conversion page
Thank-you pages often don't have the email the visitor typed on the previous page. Pass it into the data layer at submission time, or use the automatic option that reads it from the form.
Consent denies ad_user_data
Under Consent Mode v2, user data is only sent when ad_user_data is granted. If your banner defaults to denied and never updates on the conversion page, the markers won't appear.
Conversion fires before the data is ready
If the conversion tag fires before the user_data variable is populated, the request goes out without it. Fire the conversion after the data layer push that contains the user data.

Frequently asked questions

Does the tool collect email addresses or phone numbers?
No. It only records whether a user-data parameter is present on the request. Values are never stored, displayed or retained.
Can it see Enhanced Conversions for leads uploaded from my CRM?
No. Uploads and server-side sends don't go through the browser. This checker covers the browser-side tag only.
Why does a click ID matter?
Enhanced Conversions work alongside click IDs. Testing with a URL that includes a gclid shows whether the full ad-click path reaches the conversion page intact.
Is the data sent to Google hashed?
Google's tag hashes user-provided data with SHA-256 before sending when you use the standard implementation. The scan only checks for the presence of the field.
What's the difference from the Enhanced Conversion User Data Checker?
This tool checks all three prerequisites. The User Data Checker focuses only on whether user-data markers are present on each conversion request.

Make paid conversions answer to real outcomes.

Clarvivo keeps acquisition and downstream revenue connected after the tag fires.

Connect Google Ads to revenue

What this tool reads, and what it keeps