Clarvivo

Free tool by Clarvivo · no login

Compare Google Ads conversions with Shopify orders

Upload matching exports to find whether Google Ads is undercounting normally, missing a checkout path, or reporting more than the store took.

Shopify orders and Google Ads conversions

Export both over the same date range. Shopify remains financial truth; Google Ads is the claimed measurement.

This tool answers: Is Google Ads reporting a normal purchase gap or an inflated conversion count?

Enable JavaScript to run the check — the diagnosis itself is free and needs no account.

Why this happens

Google Ads conversion totals are measured and attributed numbers, not a payment ledger. A modest gap is common; a platform count or value above paid orders is the signal to investigate.

Count and value can fail independently, so the tool checks both whenever the export includes them.

Next checks

These answer the questions this one tends to raise.

How this check works

So you can trust the result — and your developer can verify it.

  1. Read report columns

    We normalise Google Ads conversion, conversion-value, date and currency fields.

  2. Anchor to paid orders

    Shopify financial status and order totals keep the comparison tied to business truth.

Common causes and fixes

Repeated conversion actions
A duplicate tag or refresh can inflate a Google Ads action beyond actual orders.
Checkout coverage gap
Express, subscription or consent paths may omit a purchase tag or value.

Frequently asked questions

Why is a gap expected?
Consent, blockers, attribution windows and Google Ads modelling mean not every order becomes an attributed conversion.
Can it check spend?
Spend can be read when present, but the diagnosis focuses on the order and value claim.

Put Google Ads reporting beside payment reality.

Clarvivo makes channel decisions from revenue, not just browser events.

Connect Google Ads to payments

What this tool reads, and what it keeps