Marketing Attribution

Know which channels actually make money

Every ad campaign, UTM link, organic keyword, and referral — tied back to real revenue. Stop guessing. Start killing the channels that don't pay rent.

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Why marketing attribution is still broken in 2026

Facebook, Google, and TikTok each claim credit for the same conversion. Your ad spend doesn't add up.
GA4's attribution model is a black box — you can't audit it, adjust it, or explain it to your CFO.
iOS 14+ and ad blockers killed the pixel-based attribution you used to rely on.
You're running 8+ campaigns and can't confidently say which two are profitable.
Spreadsheet reconciliation with ad platforms takes half a day every Monday.

How Clarvivo solves it

01. Automatic UTM capture — no GTM required

Every inbound visit with UTM parameters is logged and tied to the session. Use standard utm_source / utm_medium / utm_campaign links on your ads, emails, and partners — Clarvivo attributes every resulting conversion back to the source.

Clarvivo analytics dashboard showing UTM campaign breakdown with conversion rates and revenue by source

02. Server-side tracking that ad blockers don't stop

Cookieless, API-based tracking runs independently of ad pixels. You capture conversions iOS 14 and ad blockers would otherwise hide. Your revenue numbers match Stripe.

03. Revenue per channel, ranked

A single dashboard view: organic, direct, paid search, paid social, email, referral — ranked by RPV and total revenue. Sort by profitability. Export to share with the team.

04. Organic keyword performance via Google Search Console

Connect Search Console and see which queries drive traffic and which drive revenue. Prioritize SEO work against actual business outcomes, not just impressions and CTR.

05. Conversion funnels by campaign

Compare the funnel of "visitors from Campaign A" vs "visitors from Campaign B". See whether the drop-off happens at the landing page, pricing page, or checkout — and for which audience.

Clarvivo conversion funnel comparison showing how different marketing campaigns convert through the purchase journey

From script install to first attributed campaign

Live in 30 minutes. Attribution data accumulates as traffic flows in.

1
Install the tracking script
2 lines of JavaScript in your site header.
2
Use UTM-tagged links in your campaigns
Standard utm_source, utm_medium, utm_campaign parameters. Clarvivo auto-captures them — no setup required per campaign.
3
Connect your payment gateway
Stripe, Shopify, WooCommerce — any of them. RPV by campaign populates automatically once orders flow in.
4
Connect Google Search Console (optional)
For organic keyword attribution, connect GSC. Takes 30 seconds via OAuth.

Recommended for marketing attribution

Growth — $49/mo

Growth tier (20 sites) is the right fit for agencies and in-house marketers managing multiple properties or clients.

View full pricing →

Frequently asked questions

Which attribution model does Clarvivo use?

First-touch by default (the session that first brought the visitor gets credit). Last-touch and linear multi-touch models are available in Reports. Custom attribution windows (1, 7, 30 days) are configurable.

Can Clarvivo import historical ad spend from Facebook, Google, TikTok?

Not natively today — ad platform imports are on the roadmap. For now, you can match Clarvivo's revenue attribution to ad platform spend manually or via CSV export (both sides speak UTM).

Does this work with affiliate tracking?

Yes. Affiliates use UTM-tagged links; Clarvivo attributes the resulting revenue back to each affiliate partner. You can also call `clarvivo.track('affiliate_referral', { partner_id: 'xyz' })` for custom tracking.

How does Clarvivo handle cross-device journeys?

Session-level attribution by default — cross-device is tracked when the user logs in on both devices (so identity can be stitched). For anonymous cross-device journeys, first-touch is credited to the first device.

Will this replace my need for GA4 in Google Ads?

Not entirely — Google Ads uses GA4 for its own attribution inside the Google Ads console. You can keep GA4 running for that purpose and use Clarvivo for your team's day-to-day analytics and reporting. Most marketers do both.