What is a good match rate?

It depends on consent, device and conversion lag; the trend after implementation changes is the useful benchmark.

Does a match prove Google credited it?

It proves the identifier is present in both files, not the account-side attribution outcome.

Free tool by Clarvivo · no login

Find where offline conversion matching breaks

Compare a click-ID export with completed CRM conversions to measure the match rate and isolate the conversions that lost their paid-click identity.

Click and CRM conversion exports

Compare the click IDs you captured with the click IDs that reached your completed CRM conversions.

This tool answers: What share of offline conversions can Google Ads actually match?

Enable JavaScript to run the check — the diagnosis itself is free and needs no account.

Why this happens

A CRM can contain excellent leads and revenue while Google Ads sees only a fraction because the click ID did not survive forms, redirects or field mapping.

The match rate is a better operating metric than a successful upload: it tells you how much paid revenue is genuinely usable for optimization.

Next checks

These answer the questions this one tends to raise.

How this check works

So you can trust the result — and your developer can verify it.

Match identifiers
We compare gclid, wbraid and gbraid values across the two supplied exports.
Surface missing rows
The diagnosis distinguishes conversions with no identifier from identifiers that do not appear in the click report.

Common causes and fixes

Hidden field not persisted: A click ID present on landing may disappear after an internal navigation or cross-domain handoff.
Mismatched report windows: Click and conversion exports from different periods create a low rate even when capture is sound.

Frequently asked questions

What is a good match rate?: It depends on consent, device and conversion lag; the trend after implementation changes is the useful benchmark.
Does a match prove Google credited it?: It proves the identifier is present in both files, not the account-side attribution outcome.

Stop losing paid-click identity after the landing page.

Clarvivo connects campaign data to downstream business outcomes continuously.

Keep click IDs tied to revenue

What this tool reads, and what it keeps

Your export is parsed to produce the diagnostic and is not stored as a file.
Only aggregate columns and redacted row references are used in the result.
Findings expire after 7 days and are never used to train models.